Why Search Modernization Matters in Japanese Healthcare Distribution
- search
- japan
- healthcare
- e-commerce
Japan’s medical supply and healthcare distributors face a common problem: legacy search and product information systems that weren’t built for today’s scale or customer expectations.
The Challenges
- One-size-fits-all PDPs fail to serve hospitals, distributors, and clinics with different needs.
- ERP-centric architectures limit integration paths and data contracts.
- Japanese language search requires tokenization, synonyms, and domain-specific tuning.
A Phased Path
- Quick Launch: essential search, PDP customization, analytics.
- Composable Core: introduce PIM/DAM/CDP with clean data contracts.
- Ground-Up: long-term rebuild aligned to cloud strategy and org adoption.
Improving search and PDP logic directly impacts how clinicians and buyers find, evaluate, and trust products. It’s not only a tech problem—it’s an operational one.